At many businesses, customer management is spread across spreadsheets, emails and various notes. This may still work in the short term, but quickly becomes unmanageable with growth. A custom customer management or status-tracking system brings this scattered work together.
The advantages of such solutions:
A full CRM system isn't always necessary. Often a targeted, easy-to-use online interface is the best solution, when the process is tailored precisely to how the company works.